Human behaviour is one of my favourite things to learn about. It makes me a curious person, and a better writer.

I ask a lot of questions, then I put the pieces together and make a story - usually for a brand or company to explain their product benefit to the right audience in the best way.

I spend a lot of my time just wondering what makes me buy stuff vs. what makes my dad buy stuff. And why the words you'd use could or would be different.

Sounds odd, but it's a great way to start reconsidering your noun and verb choices.