I'm a freelance copywriter and I also teach teams how to write well.
I've spent about a decade in marketing, communications and understanding audience behaviour.
This site is an attempt at collating some feedback, and a glimpse of what it's like to work with me.
The new unofficial internal mantra has become "what would Saffana say" and I can't imagine it any other way.
I've never had a copywriter immerse themselves into my work the way you have and it made all the difference.
I write the words that resonate with your audience to keep them engaged and loyal
I help you figure out if you're doing your brand + mission justice with the words you're using.
Get your team writing like pros with genuinely helpful workshops filled with exercises tailored to them.
Saffana consistently impressed me with her strong connection with and curiosity for about our customers.
We are still talking about your training, which is mostly me shouting ‘sell the benefits’.
